New TV Spot: ‘Movie Sensation’

On the first week of opening of The Hunger Games they where various IMAX screenings. If you miss the opportunity of watching the movie with all it’s IMAX glory don’t worry any more! The Hunger Games will be returning to more than 100 IMAX theaters for one week, starting next Friday, April 27th.
LOS ANGELES, April 20, 2012 /PRNewswire via COMTEX/ — IMAX Corporation IMAX and Lionsgate LGF today announced that due to overwhelming demand, The Hunger Games will return to more than 100 IMAX® digital theatres across North America on April 27. The film will play for a one-week special return engagement through May 3.
The Hunger Games has grossed over $533 million globally since its launch on March 23, including $13.2 million generated from IMAX theatres in its original one week run.
“It’s wonderful that so many fans have expressed interest in seeing The Hunger Games in the immersive IMAX format, and many of these are repeat viewers,” said Lionsgate’s Motion Picture Group Co-Chair Rob Friedman, adding “We’re delighted that IMAX has been able to accommodate them through this special one week re-engagement.”
“The Hunger Games has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
The IMAX release of The Hunger Games has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Tickets can be purchased by visiting www.IMAX.com .
Together…

Nameberry, a website devoted to baby naming, is seeing an increase this year in names made popular by the Hunger Games.
Rue – Credit The Hunger Games, which has turned the spotlight on a range of exotic botanical names for girls, from the heroine’s name Katniss to gentle Primrose to Posy and Clove. But the hottest choice for babies, according to the Nameberry statistics, is sleek, simple, if somewhat mournful Rue, the name of the agile young girl who meets a tragic end in the series. In real life, however, we see Rue as having a bright future.
Cato – Cato might be a villain in The Hunger Games, but the popular series turned attention on a name that fits into a couple of other hot trends. It’s an ancient Roman name that, like brothers Atticus and Cassius, is being resurrected by modern parents. It’s got the stylish O ending. And it kind of sounds like Kate, a name in the spotlight thanks to the new future Queen of England.

